This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) instructional support—cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. For practicing Marketing Managers/Marketing Representatives or anyone involved in the marketing, advertising, or selling of goods and services.

Marketing: An Introduction (5th Edition)

Business & Money

KOTLER, Philip

ARMSTRONG, Gary

Marketing & Sales

Prentice-Hall

Principles of Marketing

Prepared by Thomas Paczkowski. This study guife gives students an overview of each chapter, summarizes the major topics and concepts, and strengthens understanding through situational exercises involving cases, chapter highlights and quizzes. A section of lecture notes reproduces the transparencies with the chapter outline for easy in-class note taking. New to the eighth edition, the study guide is now available as an on-line study guide through the PHLIP website.

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering platforms, you may also need a Course ID, which your instructor will provide.       Used books, rentals, and purchases made outside of Pearson  If purchasing or renting from companies other than Pearson, the access codes for MyLab or Mastering platforms may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.    For Principles of Marketing courses that require a comprehensive text.   This package includes MyLab Marketing .      Help readers learn how to create value through customer connections and engagement  In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.  Principles of Marketing  helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.   Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.    Personalize learning with MyLab Marketing  MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.    0134642317 / 9780134642314 Principles of Marketing Plus MyLab      Marketing  with Pearson eText -- Access Card Package, 17/e     Package consists of:    013449251X / 9780134492513 Principles of Marketing    0134518284 / 9780134518282 MyLab      Marketing  with Pearson eText -- Access Card -- for Principles of Marketing       

Principles of Marketing, Canadian Edition (5th Edition)

Kotler, Philip T.

Cunningham, Peggy

Pearson Canada

This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.

Marketing: An Introduction (6th Edition)

Pearson College Div

Marketing: An Introduction, Canadian Edition

Mitchell, Peter

This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.

This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner. Topics covered in this “workbook” include: understanding marketing and the marketing process (managing profitable customer relationships); developing marketing opportunities and strategies (managing marketing information, consumer and business markets, consumer and business buying behavior); developing the marketing mix (product, service, branding, and pricing strategies); managing marketing (creating competitive advantage); and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.

Principles of Marketing: Activebook Version 2.0

This text combines elements of print and electronic media, with access to an online version of the text containing exercises, quizzes, and poll questions, as well as video and audio examples and exercises, and interactive figures, maps, and graphs. Other learning features include chapter objectives, concepts checks, key terms, and summaries. The text covers strategic planning and the marketing process, marketing research and information systems, consumer markets and behavior, product and services strategy, distribution channels, retailing and wholesaling, advertising, online marketing, and the global marketplace. Kotler is affiliated with Northwestern University; Armstrong is with the University of North Carolina. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Principles of Marketing ActiveBook

Management & Leadership

For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.

Kotler PH.D., Philip

Principles of Marketing, Sixth Canadian Edition (6th Edition)

See the best price to sell, buy, or rent books by ARMSTRONG, Gary. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by ARMSTRONG, Gary

See the best price to sell, buy, or rent books by ARMSTRONG, Gary. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: An Introduction (5th Edition)

Principles of Marketing

Principles of Marketing, Canadian Edition (5th Edition)

Marketing: An Introduction (6th Edition)

Marketing: An Introduction, Canadian Edition

Principles of Marketing

Principles of Marketing: Activebook Version 2.0

Principles of Marketing ActiveBook

Principles of Marketing

Principles of Marketing, Sixth Canadian Edition (6th Edition)