Principles of Marketing ActiveBook
0130648531
9780130648532
Description:
This text combines elements of print and electronic media, with access to an online version of the text containing exercises, quizzes, and poll questions, as well as video and audio examples and exercises, and interactive figures, maps, and graphs. Other learning features include chapter objectives, concepts checks, key terms, and summaries. The text covers strategic planning and the marketing process, marketing research and information systems, consumer markets and behavior, product and services strategy, distribution channels, retailing and wholesaling, advertising, online marketing, and the global marketplace. Kotler is affiliated with Northwestern University; Armstrong is with the University of North Carolina. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Best prices to buy, sell, or rent ISBN 9780130648532
Related Books
- 1
- 2
- 3
- 4
- Principles of Marketing (The Prentice Hall Series in Marketing)Philip KotlerEdition:First EditionISBN-13:9780130305602
- Principles of MarketingKOTLER, Philip; ARMSTRONG, GaryEdition:8ISBN-13:9780130218599
- principles_of_marketing_a17philip-kotler-gary-armstrongISBN-13:9780130263124
- Principles of Marketing, Canadian Edition (5th Edition)ARMSTRONG, Gary; Kotler, Philip T.; Cunningham, PeggyEdition:5ISBN-13:9780130286413
- Principles of Marketing (The Prentice Hall Series in Marketing)Philip KotlerEdition:First EditionISBN-13:9780130305602
- Principles of MarketingKOTLER, Philip; ARMSTRONG, GaryEdition:8ISBN-13:9780130218599
Frequently Asked Questions about Principles of Marketing ActiveBook
The price for the book starts from $7.87 on Amazon and is available from 9 sellers at the moment.
If you’re interested in selling back the Principles of Marketing ActiveBook book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Principles of Marketing ActiveBook book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.