Principles of Marketing
Publisher: Prentice-Hall
Format: Hardcover, 0 pages
Description:
Prepared by Thomas Paczkowski. This study guife gives students an overview of each chapter, summarizes the major topics and concepts, and strengthens understanding through situational exercises involving cases, chapter highlights and quizzes. A section of lecture notes reproduces the transparencies with the chapter outline for easy in-class note taking. New to the eighth edition, the study guide is now available as an on-line study guide through the PHLIP website.
Best prices to buy, sell, or rent ISBN 9780130218599
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Principles of Marketing, Canadian Edition (5th Edition)
ARMSTRONG, Gary; Kotler, Philip T.; Cunningham, Peggy
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ISBN-13:9780130286413
Principles of Marketing (The Prentice Hall Series in Marketing)
Philip Kotler
Edition:First Edition
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Principles of Marketing
KOTLER, Philip; ARMSTRONG, Gary
Edition:Subsequent
ISBN-13:9780130404404
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