Principles of Marketing

Principles of Marketing image
ISBN-10:

0130218596

ISBN-13:

9780130218599

Edition: 8
Publisher: Prentice-Hall
Format: Hardcover, 0 pages
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Description:

Prepared by Thomas Paczkowski. This study guife gives students an overview of each chapter, summarizes the major topics and concepts, and strengthens understanding through situational exercises involving cases, chapter highlights and quizzes. A section of lecture notes reproduces the transparencies with the chapter outline for easy in-class note taking. New to the eighth edition, the study guide is now available as an on-line study guide through the PHLIP website.

























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