Principles of Marketing ActiveBook

This text combines elements of print and electronic media, with access to an online version of the text containing exercises, quizzes, and poll questions, as well as video and audio examples and exercises, and interactive figures, maps, and graphs. Other learning features include chapter objectives, concepts checks, key terms, and summaries. The text covers strategic planning and the marketing process, marketing research and information systems, consumer markets and behavior, product and services strategy, distribution channels, retailing and wholesaling, advertising, online marketing, and the global marketplace. Kotler is affiliated with Northwestern University; Armstrong is with the University of North Carolina. Annotation c. Book News, Inc., Portland, OR (booknews.com)