Marketing: An Introduction, Third Canadian Edition, In-Class Edition (3rd Edition)

Business & Money

Gary Armstrong

Marketing & Sales

Pearson Education Canada

Marketing

Philip Kotler

Pearson

MML w/E-Book SACC for Principles of Marketing (for valuepacks), Intl Ed, 13/E

Pearson Education (US)

Marketing: An Introduction [Annotated Instructor's Edition]

Pearson Higher Education

<p>In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.</p>

Principles of Marketing (19th Edition) RENTAL EDITION

Sridhar Balasubramanian

Pearson Inc

Marketing: An Introduction

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Financial Times/ Prentice Hall

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