Principles of Marketing (19th Edition) RENTAL EDITION

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Principles of Marketing (19th Edition) RENTAL EDITION image
ISBN-10:

0137864892

ISBN-13:

9780137864898

Released: Jan 01, 2023
Publisher: Pearson Inc
Format: Hardcover, 744 pages

Description:

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.

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