Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research.  A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.   For brand managers, marketing research analysts, and account executives.

Consumer Behaviour: A European Perspective

Business & Money

Solomon, Michael

Bamossy, Gary

Askegaard, Soren

Economics

Financial Times/ Prentice Hall

Macroeconomics: European Edition

Abel, Prof Andrew

Bernanke, Prof Ben

Mcnabb, Dr Robert

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.  Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.  For undergraduate Principles of Marketing courses.This package includes MyMarketingLab™.  Real People, Real Choices   Marketing: Real People, Real Choices  is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.  Personalize Learning with MyMarketingLab.  MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.  0133130592/9780133130591 Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Package, 8/e Package consists of: 0132948931/9780132948937   Marketing: Real People, Real Choices, 8/e(  0132952343/ 9780132952347 2014 MyMarketingLab with Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices, 8/e    

Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card

Michael R. Solomon

Greg W. Marshall

Elnora W. Stuart

Bradley Barnes

Vincent-Wayne Mitchell

Management & Leadership

Marketing: An Introduction

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Gary M. Armstrong

Marketing & Sales

Principles of Marketing:European Edition with Mastering Marketing:Universal CD-ROM Edition, Version 1.0

KOTLER, Philip

ARMSTRONG, Gary

Saunders, Prof John

Wong, Prof Veronica

Action Training Systems

Principles of Marketing: v. 1

Philip Kotler

Charles Beard

More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performance, helping instructors understand the needs of students and make meaningful real time adjustments to their classroom teaching strategies. To hear what students are saying about Pearson MyLabs, click here.

Søren Askegaard

Margaret K. Hogg

Gary Bamossy

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