Marketing: Real People, Real Decisions

Business & Money

Michael R. Solomon

Marketing & Sales

Pearson/Education

More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performance, helping instructors understand the needs of students and make meaningful real time adjustments to their classroom teaching strategies. To hear what students are saying about Pearson MyLabs, click here.

Consumer Behaviour: Buying, Having and Being

Judith L. Zaichkowsky

Rosemary Polegato

Prentice Hall Canada

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. &nbsp; Companies don't make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 10th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what's happening in the world of marketing today. &nbsp; This title is also available digitally as a standalone Pearson eText, or via MyLab Marketing, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.&nbsp;&nbsp;

Marketing: Real People, Real Choices [RENTAL EDITION]

Pearson

For consumer behavior courses. This ISBN is for the bound textbook, which students can rent through their bookstore. &nbsp; Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. &nbsp; This title is also available digitally as a standalone Pearson eText, or via MyLab Marketing, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.&nbsp;&nbsp;

Consumer Behavior : Buying, Having, Being Hardcover Michael Solomon

Marketing : Real People, Real Choices, 6/E (IE) Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Marketing: Real People, Real Choices.

Prentice-Hall

Introduces marketing from a practical, real-world perspective. This work fosters the development of students' decision-making skills through the presentation of current trends in marketing thought and practice.

Marketing: Real People, Real Choices

Elnora W. Stuart

Management & Leadership

Prentice Hall College Div

Consumer Behaviour

Gary J. Bamossy

Søren Askegaard

Margaret K. Hogg

PRENTICE-HALL INTERN

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.  Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.  For undergraduate Principles of Marketing courses.This package includes MyMarketingLab™.  Real People, Real Choices   Marketing: Real People, Real Choices  is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.  Personalize Learning with MyMarketingLab.  MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.  0133130592/9780133130591 Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Package, 8/e Package consists of: 0132948931/9780132948937   Marketing: Real People, Real Choices, 8/e(  0132952343/ 9780132952347 2014 MyMarketingLab with Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices, 8/e    

Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card

Greg W. Marshall

Bradley Barnes

Vincent-Wayne Mitchell

Financial Times/ Prentice Hall

More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performance, helping instructors understand the needs of students and make meaningful real time adjustments to their classroom teaching strategies. To hear what students are saying about Pearson MyLabs, click here.

Consumer Behaviour: A European Perspective

Gary Bamossy

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