Marketing: Real People, Real Choices

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Marketing: Real People, Real Choices image
ISBN-10:

0205152066

ISBN-13:

9780205152063

Edition: 1
Released: Jan 01, 1996
Format: Hardcover, 774 pages

Description:

Introduces marketing from a practical, real-world perspective. This work fosters the development of students' decision-making skills through the presentation of current trends in marketing thought and practice.

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