Marketing: Real People, Real Choices

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Marketing: Real People, Real Choices image
ISBN-10:

0130213047

ISBN-13:

9780130213044

Edition: Second Edition
Released: Jan 01, 1999
Format: Hardcover, 580 pages

Description:

No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.

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