Marketing: Real People, Real Choices
Description:
No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.
Best prices to buy, sell, or rent ISBN 9780130213044
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