Marketing: Real People, Real Choices
Description:
No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.
Best prices to buy, sell, or rent ISBN 9780130213044
Frequently Asked Questions about Marketing: Real People, Real Choices
The price for the book starts from $7.98 on Amazon and is available from 14 sellers at the moment.
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The Marketing: Real People, Real Choices book is in very low demand now as the rank for the book is 9,023,498 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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