Marketing: Real People, Real Choices, Fourth Canadian Edition with MyMarketingLab (4th Edition)

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Marketing: Real People, Real Choices, Fourth Canadian Edition with MyMarketingLab (4th Edition) image
ISBN-10:

0132913178

ISBN-13:

9780132913171

Edition: 4
Released: Feb 15, 2012
Format: Paperback, 576 pages

Description:

Your students will learn how to ‘think’ like a marketer. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

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