Marketing: Real People, Real Choices, Fourth Canadian Edition with MyMarketingLab (4th Edition)
ISBN-10:
0132913178
ISBN-13:
9780132913171
Author(s): Solomon, Michael R.; Marshall, Greg W.
Edition: 4
Released: Feb 15, 2012
Publisher: Pearson Education Canada
Format: Paperback, 576 pages
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Description:
Your students will learn how to ‘think’ like a marketer. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
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