For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.

Marketing: Real People, Real Choices (3rd Edition)

Business & Money

Solomon, Michael R.

Stuart, Elnora W.

Management & Leadership

Prentice-Hall

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and comsumption activities contribute to the broader social world we experience. This book not only probes the psyche of the American consumer, but also attempts to consider the multicultural perspectives of consumers from around the world. Many of the topics covered in this book are of both professional and personal relevance to the reader as nearly everyone can relate to the trials and tribulations of purchase decisions. This book covers cultural and cross-cultural issues, public policy issues, values and motivation, sexual orientation, beauty ideals, brand personality, youth subcultures, interactive communications and electronic shopping, decision-making, religious marketing, fads, and global marketing. For brand managers, analysts in marketing research firms, store buyers, and account planners in advertising agencies.

Consumer Behavior: In Fashion

Rabolt, Nancy J.

Arts & Photography

Pearson College Div

Marketing: Real People, Real Decisions, Second Canadian Edition (2nd Edition)

Smith, J. Brock

Sirsi, Ajay K.

Pearson Canada

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Consumer Behavior: Buying, Having, and Being, 6th Edition

Marketing & Sales

Pearson: Prentice Hall

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Marketing : Real People, Real Choices

Marshall, Greg W.

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers

Consumer Behavior in Fashion

Graphic Design

Consumer Behaviour: Buying, Having, and Being, Fourth Canadian Edition (4th Edition)

Zaichkowsky, Judith L.

Polegato, Rosemary

Processes & Infrastructure

Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

Pearson Education Canada

Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Marketing: Real People, Real Choices (7th Edition)

Pearson

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Consumer Behavior: Buying, Having, and Being

See the best price to sell, buy, or rent books by Solomon, Michael R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Solomon, Michael R.