Consumer Behavior: Buying, Having, and Being
Description:
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
Best prices to buy, sell, or rent ISBN 9780132186940
Frequently Asked Questions about Consumer Behavior: Buying, Having, and Being
The price for the book starts from $12.09 on Amazon and is available from 23 sellers at the moment.
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As for the Consumer Behavior: Buying, Having, and Being book, the best buyback offer comes from and is $ for the book in good condition.
The Consumer Behavior: Buying, Having, and Being book is in very low demand now as the rank for the book is 6,461,213 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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