Royal Borough

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Royal Borough image
ISBN-10:

013091360X

ISBN-13:

9780130913609

Author(s): FERGUSON, Rachel
Edition: First Edition
Released: Jan 01, 1950
Publisher: JONATHAN CAPE
Format: Hardcover, 320 pages

Description:

This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities, virtual marketing, e-commerce For individuals with an interest in the attitudes and activities of today's buyer in the marketplace.

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