Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)
0132161117
9780132161114
Description:
Explore the "act of buying" and beyond.
A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.
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