Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)
ISBN-10:
0132161117
ISBN-13:
9780132161114
Author(s): Solomon, Michael R.; Zaichkowsky, Judith L.
Edition: 6
Released: Jan 01, 2013
Publisher: Pearson Education Canada
Format: Paperback, 608 pages
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Description:
Explore the "act of buying" and beyond.
A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.
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