Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

Business & Money

Solomon, Michael R.

Zaichkowsky, Judith L.

Polegato, Rosemary

Processes & Infrastructure

Pearson Education Canada

See the best price to sell, buy, or rent books by Zaichkowsky, Judith L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zaichkowsky, Judith L.

See the best price to sell, buy, or rent books by Zaichkowsky, Judith L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)