International Marketing, 13th Edition

International Marketing, 13th Edition image
ISBN-10:

0071274723

ISBN-13:

9780071274722

Edition: 13th
Released: Jan 01, 2008
Format: Paperback, 702 pages
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Description:

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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