701 Pages in quality colored glossy paper.

International Marketing, 13th Edition

Philip Cateora

John Graham

Business & Money

McGraw-Hill/Irwin

International Marketing

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technologys impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Philip R. Cateora

Marketing & Sales

McGraw-Hill Education - Europe

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

McGraw-Hill Higher Education

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Books by John Graham