International Marketing

<p>International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technologys impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.</p>

Business & Money

Philip R. Cateora

John Graham

Marketing & Sales

McGraw-Hill Higher Education

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

International Marketing (The McGraw-Hill/Irwin Series in Marketing)

International

McGraw-Hill Publishing Co.

International Marketing (McGraw-Hill International Editions: Marketing Series)

McGraw-Hill Education (ISE Editions)

<p>Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.</p>

International Marketing, 13th Edition

Mcgraw-Hill (Tx)

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International marketing (The Irwin series in marketing)

Management & Leadership

R.D. Irwin

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Books by Philip R. Cateora