International Marketing (McGraw-Hill International Editions: Marketing Series)
ISBN-10:
0071152091
ISBN-13:
9780071152099
Author(s): Philip R. Cateora; John M. Hess
Edition: Internat.9r.e.
Description:
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
Best prices to buy, sell, or rent ISBN 9780071152099
Related Books
- 1
- 2
- 3
- 4
- International Marketing (The McGraw-Hill/Irwin Series in Marketing)Cateora, Philip R.; Graham, John L.Edition:12ISBN-13:9780071111027
- International Marketing, 2nd Cdn editionCateora,Philip; Graham,John; Papadopoulos, NicolasEdition:CanadianISBN-13:9780070984950
- International MarketingPhilip R. CateoraEdition:Fourteenth EditionISBN-13:9780071084215
- International Marketing, 13th EditionPhilip Cateora; John GrahamEdition:13ISBN-13:9780071105941
- International Marketing (The McGraw-Hill/Irwin Series in Marketing)Cateora, Philip R.; Graham, John L.Edition:12ISBN-13:9780071111027
- International Marketing, 2nd Cdn editionCateora,Philip; Graham,John; Papadopoulos, NicolasEdition:CanadianISBN-13:9780070984950
International Marketing, 2nd Cdn edition
Cateora,Philip; Graham,John; Papadopoulos, Nicolas
Edition:Canadian
ISBN-13:9780070984950
International Marketing
Philip R. Cateora
Edition:Fourteenth Edition
ISBN-13:9780071084215
International Marketing, 13th Edition
Philip Cateora; John Graham
Edition:13
ISBN-13:9780071105941
International Marketing (The McGraw-Hill/Irwin Series in Marketing)
Cateora, Philip R.; Graham, John L.
Edition:12
ISBN-13:9780071111027
Frequently Asked Questions about International Marketing (McGraw-Hill International Editions: Marketing Series)
You can buy the International Marketing (McGraw-Hill International Editions: Marketing Series) book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .
The price for the book starts from $29.89 on Amazon and is available from 4 sellers at the moment.
If you’re interested in selling back the International Marketing (McGraw-Hill International Editions: Marketing Series) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the International Marketing (McGraw-Hill International Editions: Marketing Series) book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.