This text continues to dominate the field of International Marketing.  Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

International marketing

Business & Money

Cateora, Philip R.

Management & Leadership

R.D. Irwin

This text for students on financial management considers contemporary issues featuring companies such as Netscape and America Online. The work contains examples and problems which require the application of several financial concepts.

Foundations of financial management

Stanley B. Block

Essentials of Marketing By William D. Perreault

Essentials of Marketing (Irwin Series in Economics)

E. Jerome McCarthy

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

<p>Essentials of Marketing By William D. Perreault</p>

Essentials of marketing (The Irwin series in marketing)

McCarthy, E. Jerome

International marketing (The Irwin series in marketing)

Philip R. Cateora

Essentials of Marketing

<p>SOME SHELF WEAR... LITTLE READ WEAR... BOOK HAS BEEN HIGHLIGHTED AND WRITTEN IN ...</p>

Block, Stanley B.

Analysis for Financial Management is a paperback text and has been written to present standard techniques and modern developments in a practical and intuitive manner. It is intended for non-financial managers and business students interested in the practice of financial management. Emphasis is on the managerial applications of financial analysis. Excellent content of important financial concepts, always keeping focus on teaching the implications financial analysis can have on managers, executives and companies.

Analysis for financial management

Higgins, Robert C

See the best price to sell, buy or rent books by the R.D. Irwin publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by R.D. Irwin

See the best price to sell, buy or rent books by the R.D. Irwin publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International marketing

Foundations of financial management

Essentials of Marketing (Irwin Series in Economics)

International marketing

Foundations of financial management

Essentials of marketing (The Irwin series in marketing)

International marketing (The Irwin series in marketing)

Essentials of Marketing

Foundations of financial management

Analysis for financial management