International marketing

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International marketing image
ISBN-10:

0256016380

ISBN-13:

9780256016383

Edition: 3rd
Released: Jan 01, 1975
Publisher: R.D. Irwin
Format: Hardcover, 761 pages

Description:

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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