Essentials of Marketing

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Essentials of Marketing image
ISBN-10:

1260260372

ISBN-13:

9781260260373

Edition: 17
Released: Jan 30, 2020
Publisher: McGraw-Hill.
Format: Hardcover, 1600 pages

Description:

"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--

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