Essentials of marketing is a brief version of basic marketing, the worldwide market leading principles text. Basic marketing and essentials of marketing are the first books to develop and present the 4ps framework (product, price, place, promotion) which describes the components of the marketing mix and forms the foundation of marketing. Like basic marketing, essentials of marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While essentials of marketing is a brief text, it is not a cut-and-paste of basic marketing. It is written carefully, thoroughly and specifically to be suitable for shorter marketing courses. Author bill perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, bill perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

Business & Money

McCarthy, E. Jerome

Perreault, William D.

Marketing & Sales

McGraw-Hill.

Definite shelf and edge wear and creasing to cover. CD ROM Included. If applicable, CD-ROM, online access or codes are not guaranteed to work.

Essentials of Marketing

Cannon, Joseph P.

McGraw-Hill/Irwin

Essentials of Marketing Student Package #2 (1999-2000 Edition)

McCarthy, Jerome E.

Essentials of Marketing: A Global-Managerial Approach

Economics

Richard d Irwin

"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package.&nbsp; Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep.

Essentials of Marketing - Loose Leaf

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