Essentials of Marketing
ISBN-10:
1260260372
ISBN-13:
9781260260373
Author(s): McCarthy, E. Jerome; Perreault, William D.
Edition: 17
Description:
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--
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