Essentials of Marketing- LOOSELEAF - Standalone book

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Essentials of Marketing- LOOSELEAF - Standalone book image
ISBN-10:

1259573532

ISBN-13:

9781259573538

Edition: 15
Released: Jan 13, 2016
Publisher: McGraw-Hill.
Format: Loose Leaf, 784 pages

Description:

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.

Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.

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