Essentials of Marketing

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Essentials of Marketing image
ISBN-10:

0070172463

ISBN-13:

9780070172463

Edition: 12th Revised edition
Released: Jan 01, 2009
Format: Paperback, 608 pages

Description:

This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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