<p>This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.</p>

Essentials of Marketing

William Perreault

McGraw-Hill Higher Education

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Books by William Perreault

See the best price to sell, buy, or rent books by William Perreault. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing