The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)
Description:
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
Best prices to buy, sell, or rent ISBN 9780071179089
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- Essentials of MarketingMcCarthy, E. Jerome; Perreault, William D.; Cannon, Joseph P.Edition:11thISBN-13:9780071284608
- Essentials of MarketingWilliam D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthyEdition:12th Revised editionISBN-13:9780070172463
- Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)McCarthy, E. Jerome; Perreault, William D.Edition:SubsequentISBN-13:9780071198691
- Essentials of MarketingWilliam D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthyEdition:11thISBN-13:9780071283342
- Essentials of MarketingMcCarthy, E. Jerome; Perreault, William D.; Cannon, Joseph P.Edition:11thISBN-13:9780071284608
- Essentials of MarketingWilliam D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthyEdition:12th Revised editionISBN-13:9780070172463
Essentials of Marketing
William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy
Edition:12th Revised edition
ISBN-13:9780070172463
Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)
McCarthy, E. Jerome; Perreault, William D.
Edition:Subsequent
ISBN-13:9780071198691
Essentials of Marketing
William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy
Edition:11th
ISBN-13:9780071283342
Essentials of Marketing
McCarthy, E. Jerome; Perreault, William D.; Cannon, Joseph P.
Edition:11th
ISBN-13:9780071284608
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