The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)

The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing) image
ISBN-10:

0071179089

ISBN-13:

9780071179089

Edition: 8th Ed
Released: Jun 29, 2000
Format: Hardcover, 10 pages
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Description:

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.











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