Advertising and Promotion + Connect: An Integrated Marketing Communications Perspective
ISBN-10:
1259284190
ISBN-13:
9781259284199
Author(s): Belch, George E.; Belch, Michael A.
Edition: Student
Released: Jan 01, 1712
Publisher: Irwin Professional_Pub
Format: Paperback, 842 pages
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Description:
This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect.
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