This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect.

Advertising and Promotion + Connect: An Integrated Marketing Communications Perspective

Business & Money

Belch, George E.

Belch, Michael A.

Marketing & Sales

Irwin Professional_Pub

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--

Advertising and Promotion: An Integrated Marketing Communications Perspective

McGraw-Hill.

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates!\nContains Ethical, Global and Digital/Social Media Perspectives throughout\nExplores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.   \nExtensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media.\nEmphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.\nMcGraw Hill’s Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more.

See the best price to sell, buy, or rent books by Belch, George E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Belch, George E.

See the best price to sell, buy, or rent books by Belch, George E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising and Promotion + Connect: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective