Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition with Companion Website

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Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition with Companion Website image
ISBN-10:

0132935295

ISBN-13:

9780132935296

Edition: 1
Released: Feb 20, 2012
Format: Misc. Supplies, 480 pages

Description:

Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today’s marketing students.

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