Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition with Companion Website
Released: Feb 20, 2012
Publisher: Pearson Education Canada
Format: Misc. Supplies, 480 pages
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Description:
Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today’s marketing students.
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