NOTE: You are purchasing a standalone product; MasteringA&amp;P does not come packaged with this content. If you would like to purchase both the physical text and MasteringA&amp;P search for ISBN-10: 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing CommunicationsIntegrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.
Also available with MyMarketingLab 
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Integrated Advertising, Promotion, and Marketing Communications

Business & Money

Clow, Kenneth E.

Baack, Donald

Marketing & Sales

Pearson College Div

This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.

Integrated Advertising, Promotion, And Marketing Communications

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Book by Clow, Kenneth E., Baack, Donald E.

Integrated Advertising, Promotion and Marketing Communications: Student Value Edition

Baack, Donald E.

New. NEW MyMarketingLab with Pearson eText -- Access Card -- for Integrated Advertising, Promotion and Marketing Communications By Kenneth E. Clow (Author), Donald E. Baack (Author) Product Details Series: Mymarketinglab Printed Access Code: 464 pages Publisher: Prentice Hall; 5 edition (June 10, 2011) Language: English ISBN-10: 0132539675 ISBN-13: 9780132539678 Product Dimensions: 0.2 x 6.2 x 8.6 inches

Integrated Advertising, Promotion and Marketing Communications: Mymarketinglab With Pearson Etext Student Access Code Card

Integrated Advertising, Promotion & Marketing Communications: Mymarketinglab Student Access Code

Integrated Advertising, Promotion and Marketing Communications + New Mymarketinglab Access Card: Student Value Edition

Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today’s marketing students.

Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition with Companion Website

Peloza, John

Pearson Education Canada

Integrated Advertising, Promotion, and Marketing Communications MyMarketingLab Access Code: Includes Pearson Etext

See the best price to sell, buy, or rent books by Clow, Kenneth E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Clow, Kenneth E.

See the best price to sell, buy, or rent books by Clow, Kenneth E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, And Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion and Marketing Communications: Student Value Edition

Integrated Advertising, Promotion and Marketing Communications: Mymarketinglab With Pearson Etext Student Access Code Card

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion & Marketing Communications: Mymarketinglab Student Access Code

Integrated Advertising, Promotion and Marketing Communications + New Mymarketinglab Access Card: Student Value Edition

Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition with Companion Website

Integrated Advertising, Promotion, and Marketing Communications MyMarketingLab Access Code: Includes Pearson Etext