Integrated Advertising, Promotion, and Marketing Communications

(8)
Integrated Advertising, Promotion, and Marketing Communications image
ISBN-10:

0132538962

ISBN-13:

9780132538961

Edition: 5
Released: Jan 01, 2011
Format: Paperback, 445 pages

Description:

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Best prices to buy, sell, or rent ISBN 9780132538961




Related Books

Frequently Asked Questions about Integrated Advertising, Promotion, and Marketing Communications

You can buy the Integrated Advertising, Promotion, and Marketing Communications book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $16.64 on Amazon and is available from 15 sellers at the moment.

If you’re interested in selling back the Integrated Advertising, Promotion, and Marketing Communications book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Integrated Advertising, Promotion, and Marketing Communications book, the best buyback offer comes from and is $ for the book in good condition.

The Integrated Advertising, Promotion, and Marketing Communications book is in very low demand now as the rank for the book is 3,228,208 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.