Principles of Marketing

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Principles of Marketing image
ISBN-10:

0132167123

ISBN-13:

9780132167123

Edition: 14
Released: Jan 01, 2011
Format: Hardcover, 613 pages

Description:

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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