Principles of Marketing
Description:
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Best prices to buy, sell, or rent ISBN 9780132167123
Frequently Asked Questions about Principles of Marketing
The price for the book starts from $6.83 on Amazon and is available from 26 sellers at the moment.
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The Principles of Marketing book is in very low demand now as the rank for the book is 1,967,029 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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