Marketing Management (14th Edition)

Marketing Management (14th Edition) image
ISBN-10:

0132102927

ISBN-13:

9780132102926

Edition: 14
Released: Feb 18, 2011
Publisher: Pearson
Format: Hardcover, 816 pages
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Description:

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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