NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering platforms, you may also need a Course ID, which your instructor will provide.       Used books, rentals, and purchases made outside of Pearson  If purchasing or renting from companies other than Pearson, the access codes for MyLab or Mastering platforms may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.    For Principles of Marketing courses that require a comprehensive text.   This package includes MyLab Marketing .      Help readers learn how to create value through customer connections and engagement  In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.  Principles of Marketing  helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.   Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.    Personalize learning with MyLab Marketing  MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.    0134642317 / 9780134642314 Principles of Marketing Plus MyLab      Marketing  with Pearson eText -- Access Card Package, 17/e     Package consists of:    013449251X / 9780134492513 Principles of Marketing    0134518284 / 9780134518282 MyLab      Marketing  with Pearson eText -- Access Card -- for Principles of Marketing       

Principles of Marketing, Canadian Edition (5th Edition)

ARMSTRONG, Gary

Kotler, Philip T.

Cunningham, Peggy

Business & Money

Pearson Canada

Marketing: An Introduction, Canadian Edition

Mitchell, Peter

Marketing & Sales

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action.  Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force  For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

Marketing Management, Canadian Eleventh Edition (11th Edition)

Cunningham, Peggy H.

Management & Leadership

Principles of Marketing, Sixth Canadian Edition (6th Edition)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Marketing Management (14th Edition)

Keller, Kevin Lane

Pearson

Book by Kotler, Philip, Armstrong, Gary

2014 MyLab Marketing -- Print Offer -- for Principles of Marketing (15th Edition)

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Books by Kotler, Philip T.