This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action.  Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force  For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

Marketing Management, Canadian Eleventh Edition (11th Edition)

Business & Money

Kotler, Philip T.

Cunningham, Peggy H.

Management & Leadership

Pearson Canada

Principles of Marketing, Sixth Canadian Edition (6th Edition)

Marketing & Sales

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Marketing Management (14th Edition)

Keller, Kevin Lane

Pearson

Book by Kotler, Philip, Armstrong, Gary

2014 MyLab Marketing -- Print Offer -- for Principles of Marketing (15th Edition)

ARMSTRONG, Gary

See the best price to sell, buy, or rent books by Kotler, Philip T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kotler, Philip T.