Principles of Marketing, Sixth Canadian Edition (6th Edition)

Business & Money

Kotler, Philip T.

Marketing & Sales

Pearson Canada

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Marketing Management (14th Edition)

Keller, Kevin Lane

Management & Leadership

Pearson

Book by Kotler, Philip, Armstrong, Gary

2014 MyLab Marketing -- Print Offer -- for Principles of Marketing (15th Edition)

ARMSTRONG, Gary

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Books by Kotler, Philip T.