Slight shelf wear. Slightly bumped corners. If applicable, online access, codes or supplements are not guaranteed to be included or work. Pages are clean and binding is tight.

Marketing Management

Biographies & Memoirs

KOTLER, Philip

Keller, Kevin Lane

Professionals & Academics

Pearson College Div

Appropriate for capstone undergraduate and graduate courses.The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.

Marketing Management: An Asian Perspective

Business & Money

Ang, Swee Hoon

Leong, Siew Meng

Tan, Chin Tiong

Marketing & Sales

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Marketing Management (14th Edition)

Kotler, Philip T.

Management & Leadership

Pearson

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Books by Keller, Kevin Lane