Principles of Marketing: An Asian Perspective

(11)
Principles of Marketing: An Asian Perspective image
ISBN-10:

0131234390

ISBN-13:

9780131234390

Edition: 11TH EDITION
Released: Feb 28, 2005
Publisher: Prentice-Hall
Format: Paperback, 608 pages

Description:

Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.

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