principles_of_marketing_a17

principles_of_marketing_a17 image
ISBN-10:

0130263125

ISBN-13:

9780130263124

Released: Jan 01, 2001
Publisher: Fisical_Book
Format: Paperback, 0 pages
to view more data

Description:

For undergraduate Principles of Marketing coursesToday's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.


























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.