<p>For undergraduate Principles of Marketing coursesToday's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.</p>

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philip-kotler-gary-armstrong

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Books by philip-kotler-gary-armstrong

See the best price to sell, buy, or rent books by philip-kotler-gary-armstrong. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

principles_of_marketing_a17