<p>For undergraduate Principles of Marketing coursesToday's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.</p>

principles_of_marketing_a17

philip-kotler-gary-armstrong

Fisical_Book

<p>For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.</p>

Principles of Marketing, 10th Edition

Business & Money

Management & Leadership

Pearson

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Books by philip-kotler-gary-armstrong

See the best price to sell, buy, or rent books by philip-kotler-gary-armstrong. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

principles_of_marketing_a17

Principles of Marketing, 10th Edition