For undergraduate Principles of Marketing coursesToday's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

principles_of_marketing_a17

philip-kotler-gary-armstrong

Fisical_Book

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. Packages Access codes for Pearson's MyLab &amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Hubbard and O'Brien provide extensive analysis of the financial events of the past few years. These events are sufficiently important to be incorporated into the body of the text rather than just added as boxed-off features. In particular, they stress the lesson policymakers recently learned the hard way: What happens in the ever-expanding part of the financial system that does not involve commercial banks is of vital importance to the entire economy. This exciting text presents students with the underlying economic explanations of why the financial system is organized as it is and how the financial system is connected to the broader economy. Due to the overwhelming success of their principles of economics textbook, Hubbard and O'Brien have employed a similar approach in this textbook: They provide students with a framework that allows them to apply the theory that they learn in the classroom to the practice of the real world. 0133148688 / 9780133148688 Money, Banking, and the Financial System Plus NEW MyEconLab with Pearson eText -- Access Card Package Package consists of: 0132994917 / 9780132994910 Money, Banking, and the Financial System 0133020002 / 9780133020007 NEW MyEconLab with Pearson eText -- Access Card -- for Money, Banking, and the Financial System

Money, Banking, and the Financial System with MyEconLab

Hubbard, R. Glenn

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Dreams from My Father : A Story of Race and Inheri

Obama, Barack

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See the best price to sell, buy or rent books by the Fisical_Book publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

principles_of_marketing_a17

Money, Banking, and the Financial System with MyEconLab

Dreams from My Father : A Story of Race and Inheri