MP Essentials of Marketing W/ Student CD-ROM and Apps 2005
0073049204
9780073049205
Description:
Stay up with the latest marketing developments with this essential book!
Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.
Best prices to buy, sell, or rent ISBN 9780073049205
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