International Marketing (The McGraw-Hill/Irwin Series in Marketing)

International Marketing (The McGraw-Hill/Irwin Series in Marketing) image
ISBN-10:

0071123121

ISBN-13:

9780071123129

Edition: 11I.S.ed
Released: Jan 01, 2001
Format: Paperback, 768 pages
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Description:

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

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