International Marketing (The McGraw-Hill/Irwin Series in Marketing)
ISBN-10:
0071123121
ISBN-13:
9780071123129
Author(s): Philip R. Cateora; John L. Graham
Edition: 11I.S.ed
Description:
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
Best prices to buy, sell, or rent ISBN 9780071123129
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