International Marketing (The McGraw-Hill/Irwin Series in Marketing)
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The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
Best prices to buy, sell, or rent ISBN 9780071123129
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- International Marketing (The McGraw-Hill/Irwin Series in Marketing)Cateora, Philip R.; Graham, John L.Edition:12ISBN-13:9780071111027
- International Marketing, 2nd Cdn editionCateora,Philip; Graham,John; Papadopoulos, NicolasEdition:CanadianISBN-13:9780070984950
International Marketing, 2nd Cdn edition
Cateora,Philip; Graham,John; Papadopoulos, Nicolas
Edition:Canadian
ISBN-13:9780070984950
International Marketing
Cateora/Gilly/Graham
Edition:Fourteenth Edition
ISBN-13:9780071084215
International Marketing, 13th Edition
Philip Cateora; John Graham
Edition:13
ISBN-13:9780071105941
International Marketing (The McGraw-Hill/Irwin Series in Marketing)
Cateora, Philip R.; Graham, John L.
Edition:12
ISBN-13:9780071111027
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